July 19, 2011

OPI: Let's Shatter Breast Cancer!

New Press release!  Check out what OPI sent today:





Let’s Shatter Breast Cancer!


OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support
Susan G. Komen for the Cure®


            OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to support Susan G. Komen for the Cure®in its promise to save lives and end breast cancer forever.  The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month).  Unlike previous shade incarnations, this year’sPink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade. 
“We are continuing to support Susan G. Komen for the Cure in the hopes of increasing breast cancer awareness, while inspiring and empowering women.  The organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  OPI is proud to join with Susan G. Komen for the fifth consecutive year to offer Pink Shatter: Pink of Hearts.  By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”
Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness.  OPI will also be making its annual donation of $25,000 to Komen for the Cure. Pink Shatter coat contains no DBP, Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide Brush for the ultimate in application.
The limited edition Pink Shatter: Pink of Hearts will be available throughout the months of September and October 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 
            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.orgor call 1-877 GO KOMEN.


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Who else is excited about this?  It looks so pretty!  I see some gold shimmer in there. *swoons*  I love supporting Susan G. Komen and the cause is very close to me.  I can't wait to pick this one up!  What do you guys think?

Thanks for looking! 



9 comments:

  1. i totally cant wait!!!! i love to support the Susan G Komen foundation and they got polish in the mix....even better!!!

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  2. Yay! I wanna see swatches of this baby!

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  4. @Liz'sPinkNailsI'm super excited! I'm going to pick up several. Probably three. Two for me and a giveaway? :)
    @NailderellaI know! I'll be stalking salons starting September 1st so I can get it right away!

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  5. Ohh what a pretty polish that will be and for such a good cause! Can't wait to see it, perhaps even get my hands on a bottle :D

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  6. Haha! I've seen your answer here! :p

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  7. Not a fan of shatters/crackles at all, but good for OPI to cash in on the craze and make this year's pink ribbon polish a shatter. Being a 2 times breast cancer survivor, I really appreciate what OPI and many other companies do during Sept and Oct to raise awareness for bc.

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  8. @beachgal Congratulations! That is so great to hear :) I live in a farm community so a lot of the women my moms age are finding themselves affected due to chemicals used on crops when they were young. Most of them aren't so lucky. Wishing you continued health!

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