September 14, 2011


Hi everyone!  I am super excited for today.  I'm reviewing my FIRST EVER butter LONDON polishes!  

I'll admit, I really don't like buying higher end brands.  There are certain ones that I feel are over rated, and worse, that I only hear horrible things about.  What is the point of spending $14 on a polish if the formula is worse than a bad dollar store polish?  So, I was skeptical about butterLONDON.  I should learn that my polish sisters can be trusted.  I think I know why the word "butter" is in the brand name!  Taken from their website, here's a little about the brand:

"About butter LONDON

We Believe in Rock and Roll. Great Britain. And Fashion.
By transforming catwalk trends to custom nail colour palettes, butter LONDON has developed a passionate following. butter LONDON is the cult phenomenon of the nail industry and is fast becoming famous for our high fashion, 3 Free (non-toxic) nail lacquers and revolutionary waterless nail services. butter LONDON products are formulated without the use of the harmful ingredients like Formaldehyde, Toluene, DBP or Parabens. butter LONDON was the first company to sell non-toxic nail lacquer in the United States.
butter LONDON Authenticity and why fashion designers love our lacquer
Nonie Creme, Founding Creative Director of butter LONDON, has been a backstage fixture at Fashion Week her entire career. She has longstanding relationships with designers who love butter LONDON for the authenticity of the experience. Nonie and the designers sit together, discuss the designer’s muse, look at the collection, and arrive at a bespoke colour just for them. Nails are a fashion accessory and can have a huge impact on an outfit, so getting them right is crucial. It’s a unique process, and ensures that the designers have creative input and control over their catwalk beauty look, which is incredibly important.
butter LONDON’s fashionable friends include designers like Alexander Wang, Victoria Beckham, Betsey Johnson, Vena Cava, Calvin Klein, Issa, Rachel Zoe, and many more. butter LONDON is honoured and delighted to be a part of their world, and they help to ensure that butter LONDON customers receive genuine, high fashion colours.
Company History
butter LONDON was founded in 2005 by British entrepreneur, Sasha Muir, who saw a gap in the marketplace for luxurious yet affordable nail services and high quality products. To help her realize this vision, Sasha asked industry veteran Nonie Creme, London’s premier fashion manicurist, to partner with her as butter LONDON’s Founding Creative Director. With years of experience, Creme’s colour expertise was quickly put to use in the development of a unique, cutting edge and high fashion collection of lacquers and products. Muir now serves on the Board of Directors. Nonie continues with the company as Founding Creative Director and remains at the forefront of formulation and design with imaginative techniques, bold graphics, and audacious cheeky humor. Leslie Freytag now serves as President and CEO.
Location/ Availability
butter LONDON’s full product range is available at the butter LONDON flagship store located in the Seattle-Tacoma International Airport (Concourse C),, in fashion boutiques, specialty retailers, and beauty apothecaries around the globe.
PS: our Bezzie Mates are gathering on Facebook & Twitter and we would love to have you join us. You can also contact us the old fashioned way by emailing"
The polishes I were sent were Pillar Box Red and Dahling.  I was not thrilled.  I have zero reds.  I was thinking all these horrible thoughts, but I of course, gave it a try.  I studied the bottle, trying to think of a first impression other than "eh. red."  I found "well, it's not quite a cream.  That's cool."  First impressions aren't always what they seem!  
The second thought I had was about the bottle.  It is so cute!  I don't have any bottles like it, and I love the way it fits in my hand.  I even used it in swatch pictures!  
*Sorry for the fingerprints, I didn't notice until I shot photos* 

I had always wondered if it was awkward to use a square lid (that was so big).  Well, I got my answer.  You don't actually hold the square lid.  You pull it off to get:

This little crown wearing birdie and a round lid.  Pretty standard.  Much easier to use too.

The back shows all the standard 3free/hazard/company info.
So, as you can see, I DID actually over come the "eh, red" thing and put this stuff on.  WOW.  I don't think going into deep detail is necessary because I really don't find anything wrong with the polish itself.  I think it is as close to perfect as any polish I've ever used!  Even better?  It is a ONE COATER.  One.  Uno.  I was amazed.  The only reason I would wear two, as I am now typing this, is because I do have a couple of blue stained nails, and that does show through.  As you can see here:

I shouldn't have to say this, but I will.  Since I don't use a lightbox (bad blogger!), I have to use flash.  Flash makes polishes more transparent in photos than irl.  This polish really is a one coater.  I am not lying. Except on that horribly discolored pinky of mine.  Whoops.  
Now that I have this baby on, I love it.  The color is so great!  I'm still a little scared to wear it out.  A lot of not liking red is (I think) a fear of how in your face it is.  I have a mani on with it now that I'm going to wear out tomorrow, if I don't ruin it!  
My final word on butterLONDON Pillar Box Red: YES.  Every girl needs a good red polish, and a good red lipstick.  I've finally found mine! 

I was also sent Dahling to review.  I won't talk much about it because I have the exact same feelings as PBR.  I love it.  It is also a very "Katie" color, so I see myself wearing it a lot this fall!  Check it out:

Please excuse the glitter, but there you have it!  I really, really like this color.  I also really, really like that this, too, is a one coat polish.  

So, what say I?  Color me impressed, butterLONDON!  I will for sure be picking up more of this brand soon! (If you didn't know, Ulta is having BL on sale bogo free Tuesday, Sept 20.  I plan on getting more then!)  This brand has officially been added to my favorites list!  

That's all I've got, but I have some surprises coming this week.  Be sure to check back!  Thanks for looking :)

Listening to: LDN - Lily Allen
Alright, Still, 2006

*these polishes were sent for review*